Bumble is always finding new ways to support singles on their journeys, whatever they may be. For Valentine’s Day, we positioned ourselves as the app that gives our users agency over their dating lives and space for them to explore themselves and have fun. We created a campaign that relieves the Valentine’s Day pressures and celebrates self-love and self-discovery.

To bring this campaign to life, Bumble Shop launched it’s very own vibrator in collaboration with sexual wellness brand, Dame. This included the product itself, a branded travel case, and custom packaging. The campaign also included OOH, social, and multiple partnerships including Quinn, an audio-erotica app; Betches, a digital media company; and Shan Boodram, a certified sex educator and intimacy expert.