Babes Helpin’ Babes
Social + Zines
Babes Helpin’ Babes is an initiative I co-founded within Signal Theory in 2018 made to challenge our agency to create an environment focused on equality. In an effort to expand outside of the agency, we created a variety of promotional content to help spread our message. The social account specifically was used to share what we were learning during our meetings, and also became a creative outlet for many of us by allowing more opportunities to improve our skills. The group also produced zines as a method of furthering our message.
Recognition: Campaign - 2019 AIGA KC A15 Award, 2019 Silver National ADDY; Zine Vol. 2 - 2020 Silver Regional ADDY; Zine Vol. 1 - 2019 Silver Regional ADDY
Skills
Art Direction, Design, Illustration
Media
Social, Print
Portrait of Caroline Robinson Jones, Trailblazing Adwoman
Portrait of Steve Shirley, Entrepreneur and Philanthropist
Zine Vol. 1
“Babes Helpin’ Babes”
Our first zine was inspired by the group’s name and focused on uplifting and helping each other. A total of twelve creatives contributed.
Cover Illustration: Gabby DeFonso
Other Contributors: Manda Blake, Mary Crawford, Sam Dorman, Jacelyn Hejtmanek, Abby Kallenbach, Meg Stessman, Madi Twombly, Jenny Utt, Carmen Vajgert, and Kasi Yalon
Printing: Risotopia
Zine Vol. 2
“Dare to Be”
Our second zine focused on our various personal relationships with power, and sixteen creatives contributed.
Cover Design: Kasi Yalon
Other Contributors: Ann Alcasabas, Rachel Chrisman, Mary Corcoran Crawford, Sam Dorman, Jen Guimaraes, Jacelyn Hejtmanek, Elia Hernandez, Jaci Ignudo, Bailey Jurgens, Abby Kallenbach, Abby Smith, Meg Stessman, Jenny Utt, and Carmen Vajgrt
Printing: Perfectly Acceptable Press
Agency: Signal Theory
Campaign Copywriter: Bailey Jurgens
Logo and Clothing Designer: Sam Dorman
Co-Art Director: Abby Kallenbach
Campaign and Zine Photography: Brian Yates
Social Photography: Ashley Drewianka