NBKC Bank
Brand Campaign
NBKC is an award-winning, neighborhood bank focused on making banking simple, transparent, and free. They pride themselves on their great customer service, awesome rates, and smart technology.
With a previously established brand identity, the team at NBKC was looking for a punchy, overarching campaign that reflected their can-do attitudes. This led our team to build an elemental creative concept to be used across all business units and channels to ensure a holistic brand experience.
Throughout the year, various paid social ads were created to drive engagement and/or promote special offers. In order to stand out from other banks, we created ads with tons of personality and energy that’s reflective of both NBKC employees and their audience.
Skills
Art Direction, Design, Illustration
Media
Digital, Social, Print, OOH
Let’s face it. There’s a lot of B.S. in banking: fees, fine print, and no shortage of unfair terms — all stuff that gets in the way of getting stuff done. But nbkc is breaking the bank — cutting through B.S. to create a culture of doing.
Agency: Native Digital
Campaign Copywriter: Ryan Walker
Social Copywriter: David Garcia
CD: Chris Jardieu
Brand Photography: Lauren Pusateri