Sonic Drive-In is an American fast food chain with over 3,500 locations in the US. Sonic is specifically known for its known for its drive-in model, carhops on rollerskates, and menu variety.

Sonic’s passenger menus are redesigned seasonally to showcase both new and favorite menu items. New target audience insights and strategy led us to a concept highlighting the unique moments guests have when experiencing Sonic. We made the campaign hyper-relevant by incorporating social media vernacular and starting each board with “That moment when …”, paid off with copy highlighting a delightful Sonic experience. An entree, drink, and snack board were all created by our team, each using one of Sonic’s main brand colors.

Recognition: GDUSA 2020 American Package Design Awards